Two-way HubSpot-Jira Integration

Integrate HubSpot CRM data into Jira items – align entire teams, reduce context switching and accelerate work

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Features

Unify Customer Context Across HubSpot & Jira

One tool to stop chasing updates. See how HubSpot-Jira integration ensures every team is on the same page

View HubSpot Data in Jira Work Items

See contact, company, and deal details on any Jira work item to prioritize by customer impact – without leaving Jira.

Learn How to Organize Tests

See Jira Work Items in HubSpot

See critical contact, company and deal details directly on any Jira work item. Prioritize items by true customer value without switching tools.

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Embed CRM Context into Customer Portal

Add key HubSpot fields to Jira Service Management forms and tickets. Agents get full context immediately – no tab switching.

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Search Work Items by HubSpot Data (JQL)

Query issues using CRM attributes (company, deal, stage) to build reports based on real business context.

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Link Jira Work Items with HubSpot Objects

Use the integrated HubSpot Object Picker to cleanly link Jira items to contacts, companies or deals. Ensure clear traceability and accurate reporting.

Read about test coverage

Benefits

Why Aligned Teams Choose HubSpot-Jira Integration

Faster Sales & Service

Arm Sales and Support with live context from both tools to accelerate responses and move revenue‑impacting work forward.

End Context Switching

Keep people in either HubSpot or Jira while they see real-time data from the other system. Fewer clicks lead to clearer focus.

Prioritize by Impact

Teams know instantly which customers, companies, deals are affected. Triage work in Jira based on revenue, segment and urgency data from HubSpot.

One Source of Truth

Surface shared data where work happens. Everyone - from devs to sales - sees the same customer details, status and history.

Report on Business Value

Search and report in Jira using HubSpot attributes. Easily track the value delivered and spot emerging trends.

Enterprise Security & Data Residency

Built on Atlassian Forge, the app guarantees maximum security. This includes supporting Atlassian Data Residency and no data egress.

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Testimonials

Trusted by Aligned Sales, Support, & Delivery Teams

Customers praise the easy setup, flexible fields and responsive support – so you get the integrated value quickly

Best HubSpot integration yet. Had a small issue with searching for a match when using custom field, reported to dev team and a few days later the had implemented improved search matching functionality.

Craig Parsons

Enterprise Architect

In the midst of migrating from Freshdesk to Jira Service Management (JSM) coupled with HubSpot, finding an app that could integrate these platforms effectively was paramount. This app surfaced as a solution during our transition period and has since been an integral component in our toolkit. It promises to provide read-only data visibility on Jira tickets, and it does exactly that's no more, no less. This level of precision in functionality is what sets it apart; it delivers exactly what is advertised, striking the perfect balance for our requirements. Although the object picker in custom fields offers a limited view, it's precisely tailored to our operational needs.

Mauricio Flores

The app does what it promises and the fields you can get from HubSpot to show in Jira are very customizable. It's worked for us in every expected way except for the fact that we cannot control which projects actually display the app's interface, but that's on Atlassian and Forge. Thanks for a great app!

Wojciech Wardaszko

The setup was super easy. I'm still getting our Hubspot up and running properly so if it ends up allowing integration for custom objects, then that will end up delivering massive value to our support staff leveraging Jira Service Desk.

Kaiser Ahmad

Craig Parsons

Enterprise Architect

Mauricio Flores

Wojciech Wardaszko

Kaiser Ahmad

Pricing

Simple Pricing for Your Team

Monthly

Yearly

Free

$0 / mo

(for up to 10 users)

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Standard

$100 / mo

(Example for 100 users)

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HubSpot Data on Jira Work Items

HubSpot in Jira Service Management

HubSpot Custom Fields

Jira Data in HubSpot

Search in JQL

Support

Customer Support

Basic

GLUON is coming

Gluon is a powerful app for Jira Service Management designed for large organizations. Coming before Team26.

Frequently Asked Questions

Get quick answers on the essentials of HubSpot-Jira CRM Integration

What is HubSpot?

HubSpot is a popular CRM and marketing platform that helps companies manage contacts, companies, deals, and customer communications. Our integration brings that customer context into Jira so work reflects real customer impact.

What is HubSpot CRM Integration for Jira app?

It’s a secure, bi‑directional integration that connects HubSpot CRM with Jira Cloud. You can view HubSpot contact, company, and deal properties right in Jira issues—and show linked Jira work items on HubSpot records. The goal: less context switching, clearer handoffs, and faster resolutions across Sales, Service, Product, and Engineering.

Can I use HubSpot CRM on Customer Portal?

Yes! The integration is highly valuable for Jira Service Management teams and is a key asset within the Atlassian Service Collection. You can embed HubSpot fields directly into Service Management request forms, and display customer context on the agent-facing issue view. The integration ensures agents serving customers have all the necessary context to deliver exceptional service.

How do I connect Jira and HubSpot?

Connection is initiated from the Jira application setup. You will authenticate the HubSpot Jira integration by granting access to both your HubSpot instance and your Jira instance. The setup process uses a straightforward wizard that guides you through establishing the initial bi-directional link and configuring the first synchronization settings.

Can I see in HubSpot connection to issues?

Yes. HubSpot records display related Jira work items with keys, status, and priority, so Sales and Service can track progress without Jira access. This keeps conversations in context and makes follow‑ups effortless.

Can I search Jira issues (work items) using HubSpot attributes (JQL)?

Yes. The HubSpot-Jira integration adds advanced JQL functions, allowing you to query issues using properties like company, deal or lifecycle stage. This lets you build dashboards and reports based on true business data.

How is the HubSpot CRM Integration priced?

You can install the app from the Atlassian Marketplace and start with a free trial. Pricing and plans are listed directly on the Marketplace listing - select the plan that best fits your team's size and integration needs.
Want to learn more about pricing?